Marketing

collage of corporate logos

April 9

UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers

a young asian girl watches tv

March 25

Failed bill to limit food marketing to children generated intense industry lobbying: U of T study

Street scene

April 11

Big expectations: U of T study finds small businesses held to higher standard of friendliness

Photo of Sam Maglio

September 12

Decision-making: Go with your gut, and you’ll be more certain about your choice, new U of T study says

photo of united

April 12

Give United passenger free travel for life to end PR nightmare: U of T expert

Photo of Christmas shoppers

December 16

Want to attract shoppers to your online brand? Go offline, says U of T marketing expert

December 16

The science of gift giving: U of T research on the best kind of present to receive

Professor Sam Maglio poses with his computer screen

June 21

What’s the likelihood of THAT happening?

The two researchers stand with their arms crossed in front of a blackboard

April 19

How far is Fleen from New York City? (Hint: It’s closer than Floon)

photo of people checking out a Prius car at auto show

April 4

My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation

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