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Marketing

collage of corporate logos
April 9
UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers
a young asian girl watches tv
March 25
Failed bill to limit food marketing to children generated intense industry lobbying: U of T study
Street scene
April 11
Big expectations: U of T study finds small businesses held to higher standard of friendliness
Photo of Sam Maglio
September 12
Decision-making: Go with your gut, and you’ll be more certain about your choice, new U of T study says
photo of united
April 12
Give United passenger free travel for life to end PR nightmare: U of T expert
Photo of Christmas shoppers
December 16
Want to attract shoppers to your online brand? Go offline, says U of T marketing expert
December 16
The science of gift giving: U of T research on the best kind of present to receive
Professor Sam Maglio poses with his computer screen
June 21
What’s the likelihood of THAT happening?
The two researchers stand with their arms crossed in front of a blackboard
April 19
How far is Fleen from New York City? (Hint: It’s closer than Floon)
photo of people checking out a Prius car at auto show
April 4
My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation

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