Marketing

photo of united

April 12, 2017

Give United passenger free travel for life to end PR nightmare: U of T expert

Photo of Christmas shoppers

December 16, 2016

Want to attract shoppers to your online brand? Go offline, says U of T marketing expert

December 16, 2016

The science of gift giving: U of T research on the best kind of present to receive

Professor Sam Maglio poses with his computer screen

June 21, 2016

What’s the likelihood of THAT happening?

The two researchers stand with their arms crossed in front of a blackboard

April 19, 2016

How far is Fleen from New York City? (Hint: It’s closer than Floon)

photo of people checking out a Prius car at auto show

April 4, 2016

My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation

August 24, 2015

Election 2015: when it comes to political ads, it's a mixed bag