Recently a London ad campaign on an Oxford Street digital billboard raised some eyebrows. The billboard was equipped with facial-recognition technology that can tell with 90-per-cent certainty the gender of someone standing in front of it.
Privacy, technology and advertising
When Gimmy Chu co-founded smart lighting company Nanoleaf back in 2012, he initially conceived of the firm as one focused exclusively on technology development.
Marketing is key to building a successful startup: U of T's Impact Centre
The co-founders of Toronto-based startup Exact Media, which has been described as the Airbnb of marketing, have been named to the 2017 Forbes 30 Under 30 list of the young innovat
U of T grads who co-founded booming startup Exact Media named to "Forbes 30 Under 30 List"
Jazz festivals are a common part of the summer scene. In Canada, there are major festivals devoted to the form in Toronto, Montreal and Vancouver, with many other smaller events.
The popularity of jazz festivals
As people rush to finish up their holiday shopping, retailers are competing for a spot under the tree.
Want to attract shoppers to your online brand? Go offline, says U of T marketing expert
Four University of Toronto projects have the golden touch and six others are worthy of acclaim, say judges in the Accolades Awards competition sponsored by the Council for Advancement and Support of Education (CASE), District II.
Germanic Languages and Literatures
University of Toronto nutritional scientists are leading a study with national experts calling on the Canadian government to outlaw junk food marketing to children, impose stricter limits on unhealthy nutrients added to food
Canada needs sugary drink tax, study led by U of T researchers urges
Disney struck box office gold recently with the animated feature Frozen – the highest-grossing animated feature and the fifth highest-grossing film of all categories.
Frozen: film expert explains why we can’t “Let it Go”
Basketball fans in Cleveland may disagree, but two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Miami Heat team and all-star teammates shows sound marketing and career-management acumen, according to newly-pu
Pro athletes are wise to bolster their star status, say researchers
Companies may have a bigger incentive to invest in developing socially responsible products – if those who buy those products feel they can stand a little taller than those who don't, new research says.
My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation