Photo of U of T Scarborough by Ken Jones
Published: September 11, 2017
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The University of Toronto Scarborough and University of Toronto Communications (UTC) are embarking on a joint communications review.
“This study will allow us to review and better understand how UTSC Communications and Public Affairs and UTC collaborate to tell our stories,” said Bruce Kidd, vice-president and principal, U of T Scarborough. “It’s an important part of our broader effort, through the ‘Anchor Institution’ strategy, to rebrand Scarborough as the vibrant, inspiring community we know it to be.”
The Tantalus Group, an international management consulting company, will conduct the review, reporting jointly to the vice-president and principal, U of T Scarborough and to the vice president, UTC. Its report, which will examine current materials, social media strategies and communications outreach, is expected to be complete by December 2017.
“This review will allow us to address the transformative media landscape, the current state of communications at U of T Scarborough and the relationship between U of T Scarborough and UTC,” said David Estok, U of T’s vice-president of communications. “Our goal is to determine new opportunities to tell our story even better.”
With a 300-acre campus, U of T Scarborough is home to more than 13,000 undergraduate students, including more than 2,000 international students from more than 80 countries around the world
Nearly one in five U of T Scarborough students participates in U of T Scarborough’s renowned co-op program. Established more than 40 years ago, the co-op program includes opportunities in the arts, sciences and management; participating employers have included the Aga Khan Foundation, Right to Play, Microsoft and Royal Bank of Canada.
Leading researchers among U of T Scarborough’s faculty include nine Canada Research Chairs and six fellows of the Royal Society of Canada.
“U of T Scarborough is part of an amazing, invigorating community,” Kidd said. “We’re proud of the fact that we have a high number of first generation students and, like the other two U of T campuses, we’re heavily racialized. We’re part of the real Toronto of today, an urban region that’s the envy of the world for its diversity.
“Our stories will make your heart sing, from our professors to their students, to our partnerships with neighborhood organizations like the Storefront or the Rouge National Park, the co-op program, the Green Path initiative, the list goes on and on.”