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April 3, 2024

Marketers have found so-called “nudging” to be an effective way to influence consumer behaviour – but new research suggests those who are…

people hold Inwit's reusable takeout containers filled with food while eating in the park
March 7, 2023

Mo Tahvili says juggling a marketing business, a startup and computer science studies at the University of Toronto is all part of building a…

Makgofe Mathipa
June 16, 2022

When Makgofe Mathipa came to the University of Toronto four years ago, she was determined to learn as much as she could about economics and business.…

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October 20, 2020

Avi Goldfarb is an economist and data scientist specializing in marketing. So how is it that he came to publish a paper on reducing false denials of…

December 15, 2017

University of Toronto nutritional scientists are leading a study with national experts calling on the Canadian government to outlaw junk food…

May 2, 2017

When Gimmy Chu co-founded smart lighting company Nanoleaf back in 2012, he initially conceived of the firm as one focused exclusively on…

Photo of exact media
January 12, 2017

The co-founders of Toronto-based startup Exact Media, which has been described as the Airbnb of marketing, have been named to the 2017 Forbes 30 Under…

Photo of Donald Trump at press conference
January 11, 2017

Under explosive news reports that Russian officials have compromising information about him, U.S. president-elect Donald Trump held his first news…

Photo of Christmas shoppers
December 16, 2016

As people rush to finish up their holiday shopping, retailers are competing for a spot under the tree.  While one can buy just about anything…

January 19, 2016

He worked with Microsoft Canada as marketing associate. He worked with Hewlett-Packard as an associate program manager. He co-founded Jet Cooper, a…

January 17, 2012

Basketball fans in Cleveland may disagree, but two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Miami Heat…