report provides a summary of the research findings from the Strategies
for Creative Cities Project and informs the strategic opportunities
articulated in the following sections. The project team studied
a range of creative activities and interventions used in cities
around the world to support that activity (see Appendix
A). For the purposes of this report, we have grouped these areas
of study into five broad categories:
We looked at the conditions and activities that stimulate the emergence
of future artists, enable the success of creative workers across
the economy, attract cultural consumers and build an environment
attractive to creative people. Strong public education and access
to cultural activities play a vital role in the formation of creative
people, and enhances community engagement and social inclusion.
We recognized that creativity often produces economic opportunity
and that cultural entrepreneurs start and grow creative businesses.
Commercializing creative talent enhances wealth and employment generation
in the city. We saw how creative enterprises benefit from entrepreneurship
support, training and mentoring, incubators and convergence centres.
We identified a strong link between creativity and space. Creative
practitioners need space to live, to work, to display and to inspire.
A city’s spaces — both natural and built – accommodate,
stimulate and express their residents’ creativity. We found
that creative spaces must be affordable as well as inspiring.
We considered how an urban environment that stimulates and supports
creativity must also connect many isolated initiatives. That connectivity
is often, if not always, developed by leadership bodies with a creativity
mandate and vision, and supported by intermediaries and organizations
that bring disparate initiatives together and effectively leverage
resources. In order to be enduring and stable, a city’s creative
ecology must be well-integrated so that artists, creative industries,
government agencies, investment programs, and research communities
can interact in productive, mutually reinforcing ways.
& Voice: We saw the need for civic organizations, governments
and citizens to recognize and celebrate their city’s creative
achievements. By articulating and expressing a strong creative vision,
a city’s confidence and appreciation of local talent will
grow, marshalling support for a city-wide creativity agenda. This
voice tells the city’s story worldwide, generating ‘buzz’
and promoting tourism, exports and investment.
The following sections
of this report analyze Toronto’s strengths and weaknesses
in each of the first four categories above, identifying strategic
opportunities for action. Taken as a whole, this report is intended
as a first critical step in generating the coherent vision and voice
that will be necessary to realize these opportunities.
In this report,
the terms creative industries, creative occupations
and creative workers are used to define a specific
set of jobs and employees.
Industries refer to: Independent Artists | Writers and
Performers | Performing Arts Companies | Agents and Promoters of
Performing Arts and Entertainers | Motion Picture and Video Production
| Sound Recording | Radio and TV Broadcasting, Pay/Specialty TV
and Program Distribution | Architecture and Related Services | Specialized
Design (Graphic, Industrial, Interior, Fashion, Other) | Advertising
and Related Services | Newspaper, Periodical, Book and Database
Publishers | Software and New Media Publishers
Workers are defined as people who work in the following Creative
Occupations: Architects and Landscape Architects | Industrial
Designers, Graphic Designers and Interior Designers | Writers and
Editors | Producers, Directors, Choreographers and Related Occupations
| Conductors, Composers and Arrangers | Musicians, Singers and Dancers
| Actors and Other Performers | Painters, Sculptors, Illustrating
Artists and Other Visual Artists | Photographers | Announcers and
Other Broadcasters | Theatre, Fashion, Exhibit and Other Creative
Designers | Artisans, Craftspersons and Patternmakers