Advertising Bibliography
- J. Cannon, P. Odber de Baubeta & R. Warner (eds), Advertising & Identity in Europe: The I of the Beholder (Exeter: Intellect, 2000)
- G. Cook, The Discourse of Advertising (London: routledge, 1992).
- G. Dyer, Advertising as Communication (London: Methuen, 1982).
- E. Goffman, Gender Advertisements (London: Methuen, 1979).
- R. Goldman, Reading Ads Socially (London: Routledge, 1992).
- G. Myers, Words in Ads (London: Edward Arnold, 1994).
- G. Myers, Ad Worlds: Brands, Media, Audiences (London: Arnold, 1999).
- K. Myers, Understains: The Sense and Seduction of Advertising (London: Comedia, 1986).
- S. Nixon, Hard Looks: Masculinities, Spectatorship and Contemporary Consumption (London: UCL Press, 1996).
- J. Umiker-Sebeok (ed), Marketing and Semiology (Amsterdam: Mouton de Gruyter, 1987).
- T. Vestergaard & K. Shroeder, The Language of Advertising (Oxford: Blackwell, 1985).
- R. White, Advertising: What It Is and How To Do It (London: McGraw Hill, 1988).
- J. Williamson, Decoding Advertisements: Ideology and Meaning in Advertising (London: Marion Boyars, 1978).
- J. Winship, Inside Women’s Magazines (London: Pandora, 1987).